Executive Management at Cranel Inc.
Cranel Inc. Executive Leadership


The leadership team at Cranel is comprised of seasoned executives that focus all business divisions toward outstanding performance that exceeds customer expectation.


Craig Wallace

President & COO
Craig Wallace joined the company in 1994 with the specific assignment to form a Service Division for Cranel. As Vice President of Service, he established and built Versitec into the industry leader for IT Maintenance in the Enterprise Content Management (ECM) Market.

Prior to coming to Cranel, Craig held positions in sales and marketing in the Network Service Divisions of CompuServe. Today, Craig focuses on business growth and is responsible for all operational aspects of the company. Craig holds a bachelor's degree in Marketing from The Ohio State University.


Jim Wallace

Executive Chairman
James Wallace founded Cranel Inc. in 1985 and today guides the company's overall strategic direction. Prior to establishing Cranel, Jim was the owner of Microtech, an electronic component manufacturer's representatives firm. He also created Cascade Data, an electronic component company, and REP Associates, a business computer firm.

Through Jim's leadership and his three-decade span of experience in information technology and engineering, Cranel has grown into an expansive company with locations across the U.S. A graduate of North Dakota State University, Jim also attended the Advanced Management Program at Harvard University.

Leslie Duff

VP, Human Resources

Leslie joined Cranel in November 2011. As vice president of Human Resources, she is responsible for all aspects of organizational and staff development, benefits administration, performance management and compensation, employee relations and company wellness initiatives. 

Prior to Cranel, Leslie held human resource management positions with the Ross Products Division of Abbott Laboratories, Wendy’s International and BBC&M Engineering. She is a member of the national chapter of Society for Human Resource Management (SHRM) and the Human Resources Association of Central Ohio (HRACO).  Leslie holds a bachelor’s degree in Communications from Ohio University.


Scott Slack

VP, Marketing
Scott joined Cranel in 1996. As vice president of marketing, Scott leads Cranel in the development and implementation of marketing strategies and programs, as well as directing vendor relations efforts and partner development initiatives across all divisions. He has held several positions with the company including vice president and general manager of Cranel Imaging and marketing director.

Prior to Cranel, Scott served in senior marketing and sales management positions at Information Dimensions, Inc., Legent Corporation, and Sterling Software. Scott holds two bachelor’s degrees--Marketing as well as Transportation & Logistics from The Ohio State University.

Bill Schuman

VP, Sales

Bill joined Cranel in March of 2003.   As VP of Sales, he is responsible for the supervision, motivation and management of the Cranel sales teams to ensure customer satisfaction and corporate success.

Bill started at Cranel in outside sales, covering the Southeastern US.  Over the years, his responsibilities have increased with his experience.  Prior to Cranel, he held sales and sales management positions with Medline Industries, BlueTie, and Frontier Communications.  He is an alumnus of Miami University.

Michael Tracy

Mike joined Cranel in October 2000. As CFO, Mike directs all accounting, finance, IT and operations functions at Cranel.

Prior to Cranel, he held senior financial management positions with The Mike An Group, MBA Marketing Corporation and Safelite Auto Glass. He also served as an auditor and manager at Arthur Andersen & Co. Mike is an alumnus of Miami University.

Learn About Cranel's Divisions

Cranel Imaging distribution business provides technology solutions to Electronic Content Management VARs and ISVs, Office Equipment Dealers and Check Automation businesses. It delivers a solid technology portfolio, product and business expertise, support and exceptional services from a team of skilled professionals dedicated to customer business advancement.

Versitec specializes in delivering tailored services to simplify customer demands with digital imaging equipment and software. Customers benefit from a comprehensive array of service award-winning expertise and custom options for any needs throughout the technology lifecycle. In addition, companies can gain quick, convenient and affordable access to document imaging repair, parts, consumables through the Versitec Repair Center.

ISOdx remote monitoring combines sophisticated documentation and analytical capabilities for the fastest resolution of technology support issues. It slashes mean time to resolution (MTTR) by gathering data before issues arise and putting critical information at a support team's fingertips before the customer's first call.