Cranel Announces a New Partnership with Reftab.

Reftab is a leading cloud-based Asset Management Software company.

Columbus, OH – August 15, 2023 – Cranel, Inc., a leading US-based distributor of document and print management software and hardware solutions, is pleased to announce a new partnership with Reftab, a leading cloud-based Asset Management Software company.

Effective immediately, Cranel will provide Reftab’s Asset Management solution to our network of over 1,000 Office Equipment Dealers and Value-Added Resellers. The partnership between the two organizations complements Cranel’s valued service model, enabling our channel to further improve support of the lifecycle management of their technology assets.

“When I started at Cranel, my focus was on how Cranel can provide the best support for our customers with contract management, preventative maintenance, and top-tier customer support ensuring both our partners and their end customer were maximizing the life cycle management of their Cranel supplied equipment,” said Craig Wallace, President of Cranel. “Adding the Reftab solution to the Cranel portfolio allows visibility into the life cycle management of ALL of the equipment at the end-user site, allowing customers to maximize profitability and improve user satisfaction.”

Reftab Asset Management is a cloud-based asset management platform with fully customizable asset tracking. Not only does Reftab handle company assets, but also helps with user equipment management and maintenance, providing automation tools and alerts for IT and empowering users access to a self-service portal to request items they need.

“We are excited to be partnering with Cranel,” said Michael Caslowitz, Co-Founder of Reftab. “Cranel’s emphasis on service and support fit perfectly with Reftab’s and we look forward to providing added value to Cranel’s existing partners. With trends like the hybrid workforce taking assets outside the corporate environment, IT struggles with tracking their assets. Reftab’s platform provides a single pane of glass for customers to better understand and manage their assets.” 

About Cranel Inc.

Cranel’s distribution business provides technology solutions to enterprise content management value-added resellers, independent software vendors, office equipment dealers, and check automation businesses. Cranel delivers a solid technology portfolio, product and business expertise, and exceptional services from a team of skilled professionals dedicated to customer business advancement. Cranel’s customers have a unique industry network of expert consultants, manufacturers, and solution providers that support, enable, and help ramp and build demand.

For more information, visit www.cranel.com 

About Reftab, LLC.

Reftab is a cloud-based asset management platform designed for organizations of all sizes to track and manage company assets. Every organization is different, as are their assets, and Reftab understands this. Reftab’s simplicity and scalability allows for organizations to customize how and what is managed today, delivering efficiency not complexity. Reftab, Asset Management Software Designed for Simplicity.

For more information, visit www.reftab.com