Company/Organization Information

• Details about the company/organization that is looking to become a partner

• Organization / Company Name
  Address 1
  City
  Zip Code
  Country
• Organization / Company Website
  Address 2
  State/Province
  Phone Number

• Description of Business
  How did you hear about Cranel?

Main Contact

• First Name
  Last Name
  Job Title
• Email Address
  Main Phone Number

Company Information

• What is you ideal reseller profile?

• How many resellers buy direct from you?
  Do you offer MDF?
  Percent (%) of revenue through channel?
• Do you support reseller partners with leads?
  What is your total annual revenue?

• How does your revenue split out between reseller and direct to end-user?

Product Offering

• What is your product offering and what is the value proposition to the reseller?
  What other vendor products are complementary to yours?
  What other vendor products are competitive to yours?
  What verticals does your product focus on?

Product Operations

• Do you offer technical support?
  Do you offer rebates?
• Do you offer service programs?
  How are your products delivered?

• What is your return / warranty policy?

Distribution Operations

• If you are currently using a distributor(s), list distribution company(s) and regions served.
  What territories are you targeting?

Marketing Plans

• What programs are you running or planning to run to build brand awareness and primary customer demand and to recruit and support channel partners?